SALES & MARKETING

• HOW TO SELL ANYTHING TO ANYONE, ANYTIME & ANYWHERE!

  Open

  Total Quality Management is a management approach that originated in the 1950's and has steadily become more popular since the early 1980's. TQM is a management philosophy that seeks to integrate all organizational functions (marketing, finance, design, engineering, production, customer service, etc.) to focus on meeting customer needs and organizational objectives TQM is a comprehensive and integrated way of managing any organization in order to:
  
  (i) Meet the implied and stated needs of the customer consistently
  (ii)Achieve continuous improvement in every aspect of the organization's activities.
  
  The importance of Total Quality Management (TQM) has been well documented in detail since its introduction and implementation in the early 1980's. Implementing TQM has been proven to bring profound benefits to an organization – human resources, assets and wealth, environment and its future survival.
  
  The above results and effects are made possible through improvement in quality, productivity, reduction in the cost of operations, improvement in the abilities to analyze and solve problems, improved effectiveness and efficiency and better utilization of resources in the organization.
  
  Hence, studying, understanding and implementing TQM is an absolute necessity if your organization wishes to build on its reputation especially in today's global competition for customers, market and global economy.

• EFFECTIVE TELE-MARKETING

  Open

  Participants will learn hands-on skills in handling phone calls from customers, where they will be introduced to specific telephoning phrases, telephoning techniques to improve confidence when telephoning and telephoning practice exercises for use with his/her colleagues as well as with external callers.
  
  To make this program even more authentic, participants will encounter the first and foremost hurdle of dealing with telephone calls; that is not being able to see the person he/she is communicating with. This lack of visual communication often makes individuals, who can communicate quite successfully in other situations, nervous thereby hindering their communicative abilities.
  
  To consolidate the participant's communication skills, the program will also introduce the 3R's; Regret, Reason, Remedy, that will assist participants to deal with situations where he/she is unable to give a favourable answer to the caller. With the 3R's well-executed, the caller will respond more positively to such situations.

• SALES & MARKETING TECHNIQUES

  Open

  This highly interactive program is designed for executives and managers who need to broaden their understanding and sharpen their marketing skills to combat competition or exploit market opportunities to become stronger and better at what they do to take their business to a higher level.

• POWER, INFLUENCE & PERSUASION

  Open

  Whether you're dealing with bosses, colleagues, staff members or senior management, the ability to win respect, influence people and cultivate cooperation is absolutely essential to career success. Many of us learn the key skills for our profession and develop those skills as we gain more and more experience. But when we find ourselves across the desk from a colleague with a different viewpoint or we are meeting a prospective client, how do we persuade them? What are the keys to influencing other professionals and convincing them we are excellent? This workshop will help you in your business and personal life to be more influential by creating better and more committed relationships. By knowing the real reasons why people are influenced you can apply this knowledge to help you when you need to move someone to adopt a new attitude, belief or action.

• BRANDING YOUR BUSINESS

  Open

  To maximize the potential of a brand name, a clear branding strategy is essential. The first step is to identify the company's or businesses intellectual assets.  The second step is to protect this intellectual asset by utilizing the law.  Once these have been done the company or business can exploit the commercial advantage through licensing, merchandising and franchising in the local and global markets.  The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.